| 阅读理解。 |
| Every day, it is easy to see advertisements in English all around us. Look at your own bags and clothes, and at the bags and clothes of your classmates. How many different advertisements can you see which use English words? Often bags and clothes show the name of the company that made them. This is a popular form. A special picture or symbol called a logo is sometimes used. Logos appear on many different products. They are popular because when you see a logo, it is hard to forget that product or company. It is common to see advertisements on TV and hear them on the radio. Most advertisements are very short. Sometimes the advertisers use a short sentence which is easy for people to say and remember. Nike, for example, has a simple English sentence which is used all around the world--Just do it. Advertisements often use funny situations as well. It is simple to remember it. All advertisements are designed to make people buy a product. An advertisement for a soft drink, for example, might show a group of young people who are having fun. The young people are all drinking the soft drink. Advertisers are saying to you, "Why don't you buy this drink and be like these people? You can be young and modern. " You might think those advertisements are not after you, but the next time you buy a soft drink, ask yourself this question: Why am I buying this particular (特别的) product? |
| 1. From the passage, we know that _____. |
| A. all the advertisements around us are written in English B. many bags have the name of the company that made them C. having soft drinks makes a person young and modern D. advertisements are only after young people |
| 2. A good logo is _____. |
| A. easy to remember B. a useful product C. difficult to understand D. easy to buy |
| 3. People are most likely to remember an advertisement that is _____ |
| A. in English B. long C. funny D. famous |
| 4. All advertisements are designed to _____. |
| A. sell you something you don't want B. make you young and modern C. make you buy the product D. show you what you need to buy |
| 5. The best title of this passage may be _____. |
| A. Advertisements for bags and clothes B. Advertisements on TV and radio C. Advertisements about sports D. Advertisements around us |