| 阅读理解。 |
| Kids love color,cartoons and different sounds.Combine all these in one product and you will have their attention.However,it is equally important to advertise your products in the same way if you want the kids to appreciate them.In order to ensure that your products are sold and that the kids do not forget them,it is necessary to apply a combination of color and sound to your advertisements.Mentioned below are several advertisement ideas for targeting kids. Billboards(广告牌) When you want to advertise products to children,ensure that you use plenty of colors on the billboards and that you draw the children's attention to the products.It might be an idea to use cartoon characters in billboard advertising as they can attract kids' attention. Comic books If you have to introduce a new product to children,ensure that your product is featured in all the leading comic books.This will attract kids to your product.If possible,you can show some of their favorite cartoon characters using your product. TV advertisements TV advertisements are always best when it comes to advertising a product.However,when you try to advertise to children,the one thing that always hits the nail right on the head is the use of popular characters.Again,cartoon characters or online game characters using the product will increase your sales. Others A great advertising technique is making Tshirts,watches,water bottles,school bags,bed sheets and caps on which the products are printed.Kid's movies are always shown in theaters and while children go to the theaters to watch movies,they are very much interested in the food,too.Operating a stall near the cinema will make kids flock to you.Do some promotional advertising by distributing some free samples of the products. |
| 1．Which of the following advertising ideas is NOT mentioned in the text? |
| A．Publishing comic books. B．Making TV advertisements. C．Printing products on school bags. D．Making billboards using cartoon characters. |
| 2．The underlined word "distribute"is close in meaning to"________" |
| A．hand in B．give away C．put away D．put aside |
| 3．The purpose of keeping a stall near the cinema is to ____________. |
| A．sell tickets for movies B．attract kids to buy the products C．attract kids to perform in the cinema D．exhibit samples of the products |
| 4．Which of the following can BEST describe advertisements for kids? |
| A．Modern and creative. B．Cool and traditional. C．Silent and traditional. D．Colorful and cartoonish. |
| 5．What is the main idea of this text? |
| A．It aims to persuade kids to watch more advertisements. B．It lists some of the types of advertisements targeted at kids. C．It introduces some techniques you can use in advertising to kids. D．It introduces some advertisements which target kids. |