Unemployment in Europe has recently hit record highs. Although Denmark has been protected from economic problems thanks to its low public debt, qualified (有资格的) professionals are still finding it tough to get a job. Danish marketing firm Reputation Copenhagen has come up with a way of helping academics get noticed -- putting them on display (展示) in storefront windows. Many highly-trained professionals, ranging from former CEOs to lawyers and tax experts, are currently finding it increasingly difficult to find proper employment on the Danish job market. Some of them have been trying for years, leaving their resumes (简历) with dozens of companies, without ever hearing back from them, and are now at a point where they are willing to try anything, even putting themselves in display windows like goods, hoping to get noticed. Alexander Peitersen, managing director of Reputation Copenhagen, came up with the idea of using his company's office as a storefront for the campaign (活动), as there are many businesses nearby that might be interested in the talents on display. So he set up a small desk, put up the “an available academic is sitting here” sign and asked the unemployed to just sit in the windows like goods. It seems like a pretty desperate measure, but at least it works. According to the agency's website, three of the jobseekers in their window display got a job in a day or two. Peitersen says he came up with the idea after realizing human resource managers get hundreds of job applications every day, which look more or less the same, and that creative thinking is required in order to increase the chances of finding employment. Apart from companies interested in qualified job-seekers, the campaign has also attracted the attention of both local and international media. 小题1:Which of the following words can be used to describe Peitersen?
|