Bringing a giraffe into the world is a tall order．A baby giraffe falls 10 feet from its mother's
womb (子宫) and usually lands on its    1_．Within seconds it rolls over and tucks(缩拢) its legs
under its body．Gary Richmond describes how a newborn giraffe learns it first   2   in his book,
A View from the Zoo．
     The mother giraffe   3   her head long enough to take a quick look．Then she   _4   herself
directly over her calf．She waits for about a minute, and then she does the most   5   thing．She
swings her long leg outward and kicks her baby．
     If the baby giraffe doesn't   6   , the violent process is repeated over and over again．The   _7  
to rise is very important．As the baby calf grows   8   , the mother kicks it again to stimulate(激励)
its efforts．Finally, the calf stands for the first time on its   9   legs．
     Then mother giraffe does the most remarkable thing．She kicks it off its feet again．  10   ?
She wants it to remember how it got up．In the wild, baby giraffes must be able to get up as    11  
as possible to stay with the herd(鹿群), where there is   12   ．Wild animals and hunting dogs all   13 
young giraffes, and calves would be punished if the mother didn't   14   her calf to be watchful and
get up quickly．
     Irving Stone   15   this．He spent a lifetime studying   16   , writing novelized biographies of
such men as Michelangelo, Vincent van Gogh, and Charles Darwin．
     Stone was once asked if he had found a   17   that runs through the lives of all these exceptional
people．He said, "They are   18  over the head, knocked down, and for years they still get   19  ．
But every time they are knocked down, they stand up．You cannot   20   these people.And at the
end of their lives they've accomplished some modest part of what they set out to do．

     Haagen-Dazs from Europe started in 1989 and is 5-10 times more expensive than regular ice
cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quickly

occupiedthe market, a top ice cream brand.                                                         
     Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure
fashion shops are in busy sections of malls. Thelayout is carefully planned to create an elegant atmosphere, and sometimes, a flagship(旗舰) store layout will cost several million dollars.
     Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood
that Haagen Dazs seldom does television advertising. The majority of ads are highly visual impact of the
print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the
consumer spending 500 yuan to fill in a small form can become their members, these members will be
regularly sent advertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs.
     There is always much creative ingenuity (独创性) in Haagen Dazs advertising, so it is remembered by
the people.
    ☆initial advertisements such as: "Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original
palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa …what 'ice cream' was waiting for".
    ☆ "love her, let her eat Haagen Dazs" This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars.
    Today, Haagen Dazs has 55 countries in the world with approximately 700 stores with annual sales of
more than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the world's most
popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
      Determined to take the "Qugaohegua" line, Haagen Dazs has combined accurate positioning in the
marketplace with dedicated brand goals. This is the real secret of success.