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| "When a customer enters my store, forget me.He is King," said John Wanamaker.This revolutionary concept __1__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today. But convincing as that slogan was, in truth the shopper was cheated out of the crown.Although manufacturing efficiency increased the __2__ of goods and lowered prices, people still relied on advertisements to get most __3__ about products.Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __4__ number of publications.Now media choice has __5__ too, and consumers select what they want from a __6__ greater variety of sources-especially with a few__7__ of a computer mouse.Thanks to the Internet, the consumer is finally __8__ power. As our survey shows, customer __9__ has great implications for companies, because it is changing the way the world shops.Many firms already claim to be "customer__10__" or "consumercentered". Now their __11__ will be tested as never before.Taking advantage of shoppers' __12__ will no longer be possible: people will tell others, even those without the Internet, that prices in the next town are __13__ or that certain goods are inferior.The Internet is working wonders in__14__ standards.Good and __15__ firms should benefit most. | ||||
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| 语法填空 阅读下面短文,按照句子结构的语法性和上下文连贯的要求,在空格处填入一个适当的词或 使用括号中词语的正确形式填空. Suddenly all the lights on that crowded underground train went out.Then it stopped in that dark tunnel.We waited.We expected the lights to come on again.(1)________ nothing happened. Then I began to smell (2)________. People around me then began to cry out in fear."The train is on fire!" they cried.The woman (3)________ (stand) next to me (4)________ (sudden) fell on the floor.I realized she was overcome by the smoke.Then I saw flames appearing."If something does not happen soon," I said to (5)________ , "I (6)________ (burn) alive!" But as I stood there in the dark in that crowded burning train, I could see no way to escape.So I cried, "God, if it is not my time to die, please help me!" I heard a noise.It was (7)________ my right hand side.I at once began to push my way forward to (8)________ tha  t noise came from.For two hours I kept walking in that dark train tunnel.Atlast I saw (9)________ light in the distance."Thank God!" I cried."God must have a purpose for saving my life.He must want me to help (10)________ people experience what he could do for them." I decided. |
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| Danielle Steel, America's sweetheart, is one of the hardest working women in the book business. Unlike other productive authors who write one book at a time, she can work on up to five.Her research before writing takes at least three year  s.Once she has fully studied her subjects, ready to divided into abook, she can spend twenty hours nonstop at her desk. Danielle Steel comes from New York and was sent to France for her education.After graduation, she worked in the public relations and advertising industries.Later she started a job as a writer which she was best fit for.Her achievements are unbelievable: 390 million copies of books in print, nearly fifty New York Times bestselling novels, and a series of Max and Martha picture books for children to help them deal with the reallife problem of death, new babies and new schools.Her 1998 book about the death of her son was shot to the top of the New York Times bestselling list as soon as it came out.Twentyeight of her books have been made into films.She is listed in the Guinness Books of World Records for one of her books being the Times bestseller for 381 weeks straight. Not content wit  h a big house, a loving family, and a view of the Golden Gate Bridge, Danielle Steelconsiders her readers to be the most important resource and has kept in touch with them by email.While she is often compared to the heroines (女主人公) of her own invention, her life is undoubtedly much quieter.But if she does have anything in common with them, it is her strength of will and her inimitable style.There is only one Danielle Steel. 1. Danielle Steel is different from other writers in that ________. A. she can write several books at the same time B. she often does some research before writing a book C. she is one of the most popular American women writers D. she can keep writing for quite a long time without a break 2. Children who have read "Max and Martha" picture books may know ________. A. how to deal with affairs at school B. what to do if Max and Martha die C. what to do when new babies are born into their families D. how to solve the difficult problems in their writing classes 3. One of Danielle Steel's achievements is that ________. A. some TV plays were based on her books B. her picture books attracted a lot of young men C. one of her books became a bestseller in 1998 D. she wrote the Guinness Book of World Records 4. We can learn from the passage that Danielle Steel ________. A. lives an exciting life B. values her readers a lot C. writes about quiet women D. is pleased with her achievements 5. What does the underlined word "inimitable" mean? A. hardworking B. attractive C. strange D. unique |
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| With large and small keyboards everywhere, neither children nor adults need to write much of anything by hand.That's a big problem.Study after study suggests that handwriting is important for brain development-helping kids get fine motor skills and learn to express and create ideas.Yet the time devoted to teaching penmanship (书法) in most schools has shrunk to just one hour a week.Is it time to give up handwriting? Have a look at the link between the brain and penmanship, and you may get the answer. A test among students in grades 2, 4 and 6 found that they not only wrote faster by hand than by keyboard, but also created more ideas when composing essays with handwriting.And other research shows that the finger movements required to write by hand activate brain areas involved with thought, language, and shortterm memory. A recent Indiana University study had one group of children practice writing letters by hand while a second group just looked at those letters.Then, both groups of kids entered a functional MRI (核磁共 振) that scanned their brains as the researchers showed them the same letters.Researchers found that the brain activity in the first group was far more advanced and "adultlike". Handwriting also affects other people's way they think of adults and children.Several studies have shown that the same average essay will score much higher if written with good penmanship and much lower if written out in poor handwriting.These studies have also found that people judge the quality of a person's ideas based on his or her handwriting.And the consequences are real: On standardized tests with handwritten sections, like the SAT, all essay that is considered hard to recognize gets a big zero. Studies show that this isn't only an Englishlanguage phenomenon.Chinese and Japanese youths are suffering from "character amnesia". They can't remember how to write characters, thanks to computers and text messaging.Some experts fear that Chinese writing and reading are so closely linked in the brain that China's reading ability as a nation could suffer. 1. According to the passage, it can be learned that ________. A. many researches have been done on handwriting B. essays can't be composed without handwriting C. all children write faster by keyboard than by hand D. most schools are trying to teach more handwriting 2. What does the Indiana University study imply? A. Children should practice writing letters. B. Handwriting can increase brain activity. C. It's good for children to enter a functional MRI. D. Letters should often be shown to children. 3. What does Paragraph 4 mainly talk about? A. Handwriting affects both adults and children. B. Handwriting helps a person write better essays. C. SAT should be done with good handwriting. D. Good handwriting makes a person seem smarter. 4. Which of the following statements is TRUE? A. Essays written with keyboards will get lower scores. B. The quality of your ideas depends on your handwriting. C. Chinese and Japanese youths don't know how to write. D. Less handwriting may affect China's reading ability. 5. The passage tries to tell us that ________. A. keyboards are more popular than handwriting B. we shouldn't judge people by their handwriting C. handwriting is of great importance D. it's time to give up using keyboards |
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| Throughout the history of the arts, the nature of creativity has remained constant to artists.No matter what objects they select, artists are to bring forth new forces and forms that cause change-to find poetry where no one has ever seen or experienced it before. Landscape (风景) is another unchanging element of art.It can be found from ancient times through the 17thcentury Dutch painters to the 19thcentury romanticists and impressionists.In the 1970s Alfred Leslie, one of the new American realists, continued this practice.Leslie sought out the same place where Thomas Cole, a romanticist, had produced paintings of the same scene a century and a half before.Unlike Cole who insists on a feeling of loneliness and the idea of finding peace in nature, Leslie paints what he actually sees.In his paintings, there is no particular change in emotion, and he includes ordinary things like the highway in the background.He also takes advantage of the latest developments of color photography(摄 影术) to help both the eye and the memory when he improves his painting back in his workroom. Besides, all art begs the ageold question: What is real? Each generation of artists has shown their understanding of reality in one form or another.The impressionists saw reality in brief emotional effects, the realists in everyday subjects and in forest scenes, and the CroMagnon cave people in their naturalistic drawings of the animals in the ancient forests.To sum up, understanding reality is a nec  essary struggle forartists of all periods. Over thousands of years the function of the arts has remained relatively constant.Past or present, Eastern or Western, the arts are a basic part of our immediate experience.Many and different are the faces of art, and together they express the basic need and hope of human beings. 1. The underlined word "poetry" most probably means ________. A. an object for artistic creation B. a collection of poems C. an unusual quality D. a natural scene 2. Leslie's paintings are extraordinary because ________. A. they are close in style to works in ancient times B. they look like works by 19thcentury painters C. they draw attention to common things in life D. they depend heavily on color photography 3. What is the author's opinion of artistic reality? A. It will not be found in future works of art. B. It does not have a longlasting standard. C. It is expressed in a fixed artistic form. D. It is lacking in modern works of art. 4. What does the author suggest about the arts in the last paragraph? A. They express people's curiosity about the past. B. They make people interested in everyday experience. C. They are considered important for variety in form. D. They are regarded as a mirror of the human situation. 5. Which of the following is the main topic of the passage? A. History of the arts. B. Basic questions of the arts. C. New developments in the arts. D. Use of modern technology in the arts. |
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| Whether in the workplace or on the football field, effective teamwork can produce amazing results. However, working successfully as a team is not as easy as it may seem.Effective teamwork certainly does not just happen automatically; it takes a great deal of hard work and compromise.There are a number of factors that must be in place to make a good team. Effective leadership is one of the most important components of good teamwork.The team's leader should possess the skills to create and preserve a positive working environment and motivate and inspire the team members to take a positive approach to work and be highly committed.An effective team leader will promote a high level of spirit and make them feel supported and valued. Communication is a vital factor of all interpersonal relationship and especially that of a team.Team members must be able to articulate their feelings, express plans and goals, share ideas and see each other's opinions.· Conflicts will arise no matter how well a team functions together.The best way to deal with conflicts is to have some organized methods of handling conflicts.Team members should be able to voice their concerns without fear of offending others.Inst  ead of avoiding conflict issues, a handson approach thatsettles them quickly is much better.It is often  advised that the team leader sit with the conflicting parties and help work out their differences without taking sides and trying to remain objective if possible. The team leader must set a good example to create good teamwork.In order to keep team  members positive and committed and motivated, the team leader herself/himself needs to show these qualities.The team turns to the leader for support and guidance.So any negative words or behaviors on the leader's part can be disastrous. Regardless of what type of work you are in, knowing how to effectively work on with a team is going to be extremely imp  ortant to your success and that of your team.1. Effective leadership is important partly because ________. A. it h  elps a leader to develop lots of skills B. it makes a leader feel supported and valued C. it creates a positive working environment D. it depends on interpersonal relationship of a team 2. The underlined word "articulate" probably means ________. A. hide B. feel C. express D. plan 3. When conflicts arise among team members, the team leader should ________. A. worry about the team members B. ignore the team members' voices C. try to avoid conflict issues D. work out their differences 4. To become a good team leader, you have to ________. A. be positive and committed B. set up a good team C. look for support from the team D. avoid natural disasters 5. Which is the best title for the passage? A. Football and Teamwork B. What Makes Effective Teamwork C. Handle Conflict in a Team D. Communication and Teamwork |
| 信息匹配 阅读下列应用文及相关信息,并按照要求匹配信息. 首先请阅读下列演讲会的资料:
以下是想去听演讲的人员的基本信息.请把他们与适合他们的演讲内容匹配起来. 1. Alice is now studying in Beijing University, and she is especially interested in Chinese writing.In her spare time she enjoys drawing, writing poems and is fond of sharing her pieces with her classmates. 2. Simon comes from Egypt.He is now studying in Beijing Art Academy.He shows great interest in Chinese ancient characters.Now he wants to know much about it. 3. Lora and Peter, visiting professors from Australia, are both crazy about Chinese traditional culture.At weekends they like to call on Chinese families to learn about Chinese festivals as well as their history. 4. Edward is a senior student in Beijing Foreign Language University.He likes traveling very much and has made up his mind to work as an interpreter for some jointventure enterprises (合资企业). 5. Steve and Mark are both studying in the Chinese Department of China's Renmin University.They want to do some research on Chinese ancient literature. |
| 基础写作 据报道，7岁的美国女孩Amy Bruce得知自己身患肺癌(lung cancer)后处于极度的痛苦之中，美国抗癌协会(ACS)决定，每当Amy收到一封慰问信，就给她增加3美分的治疗款。 [写作内容] 假设你是新华中学的学生李华，请你用英文给Amy写一封慰问信，内容包括： 1. 自我介绍； 2. 得知的情况； 3. 表示鼓励； 4. 打算为她做什么； 5. 祝她早日康复。 [写作要求] 1. 只能用5个句子表达全部内容； 2. 信的开头和结尾已给出，不计入总句数。 [评分标准] 句子结构准确，信息内容完整，篇章结构连贯。 Dear Amy， I am a student from Xinhua Middle School. ________________________________________________________________________ ________________________________________________________________________ May you recover soon. Yours, Li Hua |
| 读写任务 阅读下面的短文，然后按照要求写一篇150词左右的英语短文。 It is common to find advertisements on TV or radio.Most advertisements are very short for people to remember.Nike, for example, has a simple slogan used all around the world: “Just do it”. Advertisements often use funny situations as well. Advertising gives useful information about which products to buy.But modern advertising does more than give news about products and services.Today's advertisements try to get consumers to buy certain brand s.Writers of advertisements are so skillful that they can sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (谷类食物), or see a movie.Consumers might want a product even if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you see ads about a new cereal that is extratasty and has a free prize in the box, you may want it. To be effective, advertising must be exciting, entertaining, or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy. [写作内容] 1. 以约30词概括上文的主要内容； 2. 以约120词就“广告的利与弊”的主题发表看法，内容包括： (1)广告的好处； (2)广告的副作用及其危害； (3)你对不良广告的态度。 [写作要求] 1. 作文中可以使用亲身经历或虚构的故事，也可以参照阅读材料的内容，但不得直接引用原文中的句子； 2. 作文中不能出现真实姓名和学校名称。 [评分标准] 概括准确，语言规范，内容合适，语篇连贯。 ________________________________________________________________________ ________________________________________________________________________ |